May 25, 2023
Lamaze International, a non-profit organization, has appointed IMC Licensing as its exclusive brand licensing agency. IMC will build brand and product partnerships to support and strengthen the Lamaze mission of advancing safe and healthy pregnancy, birth and early parenting.
“Lamaze International is dedicated to partnering with brands that support families during preconception, pregnancy, and early parenthood, sharing our mission,” says Kacy Cutler, president, board of directors, Lamaze. “We look forward to collaborating with IMC to expand the Lamaze Mission and brand.”
In addition to managing the existing Lamaze licensing program, including its long-term partnership with global toy company Tomy, IMC will seek product and retail partners who can support Lamaze’s support for mothers, families and children.
“Lamaze supported my wife and me in the natural childbirth of our three children,” says Stephen Reily, co-founder and chief executive officer, IMC. “And all of us at IMC look forward to expanding the reach and impact of Lamaze with great new family products.”
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