Iron Gut Becomes Fanattik

Starting this month, Iron Gut Publishing will become Fanattik.

License Global, Content Editor

January 8, 2019

1 Min Read

First launched in 2007 as a publisher of limited-edition art prints, Fanattik has expanded its portfolio of licenses in recent years to include 20th Century Fox, Universal Studios, Paramount Pictures, Capcom and Microsoft.

Fanattik will also produce affordable limited-edition licensed jewelry, bottle openers, playing cards, key rings, pin badges and more. Ranges include Jurassic Park, Alien, The Godfather and playing gaming titles such as Street Fighter and Resident Evil.

More licenses will be announced in 2019.

“Premium illustrative art prints will always be part of our business but now that we’ve expanded our offering, we wanted a new name to reflect that,” says Anthony Marks, managing director, Fanattik. “Fanattik embodies how we, and our consumers, feel about the products we create and the titles we do it for.”

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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