Humor Brand Avanti Debuts Consumer Products

Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.

The creative studio, known for its distinctive greeting cards, has unleashed its universe of unique characters and one-liners on the licensing world with an initial wave of apparel and back-to-school items.

Avanti's broad program will include seasonally themed collections as well as everyday products. Distribution will be worldwide in core categories.

Mad Engine will produce a range of men's, women's, junior's, girls' and boys' knit tops including t-shirts, fashion tops, tanks, fleece and more for the North American market.

Acco Mead will anchor Avanti's back-to-school program with a collection of school supplies (notebooks, composition books, folders, binders and accessories) for the U.S. and Canada. Items will be on offer in mass, mid-tier, office supply and stationery retailers in the region.

Brown Trout Publishers will partner with Avanti for humorous calendars, engagement books, dated notebooks and journals for retail in North America, the Eurozone, the U.K. and Australia. Product will debut on shelves in the fourth quarter.

Finally, Modern Gourmet Foods is launching an Avanti specialty gift program including hot beverages, food and non-alcoholic drink mixes and other gift sets targeted to holiday seasons throughout the year. The program will debut at retail in fourth quarter as well in department stores, specialty, mass, club, drugstores and other markets in a broad territory including North America, the U.K., the EU, and Australia.

Avanti is represented for licensing by agent Lisa Marks Associates.