Firefly Brand Management Takes Bob Ross Beyond the Canvas

Agency secures licensing deal with GDB International to produce a new line of Bob Ross paints.

License Global

August 23, 2022

1 Min Read
Packaging for Bob Ross deck stain.
Packaging for Bob Ross deck stain.Firefly Brand Management

Firefly Brand Management has signed with GDB International, a paint recycling company to produce a new line of Bob Ross latex interior paints and wood deck stain.   

The Bob Ross multiple sheen paints will be available at all Evolve Paint Stores and online.  

“So excited to have this new partner for our client, Bob Ross, The Joy of Painting,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “GBD prides itself on providing sustainable solutions and is highly recognized for their accomplishments, like recycling over 118 million gallons of latex and oil paint with utmost scrutiny. Consumers can now get their Bob Ross ‘creativity-on,’ moving their painting from the canvas to the walls!” 

“What makes Bob-Ross paint stand out from the pack is the exceptional coverage, ultra-rich color with outstanding resistance against scuffs, scrubs and stains,” says Sanjeev Bagaria, chief executive officer, GDB International. “With its innovative colors and richness, Bob-Ross paint can make your wall into a masterpiece painting." 

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