July 26, 2023
From July 23 to Sept. 3, the Cow Parade Mexico herd will take over Paseo de la Reforma.
The artist, Sebastián Chávez, in collaboration with emoji, has designed a piece with thousands of yellow faces. The fiberglass creation, “EMOOJI,” represents the new way of digital communication of the last decade: emojis.
“The use of the emoji brand icons to construct the cow in the sculpture has several creative intentions,” says Chávez. “Emojis are universal symbols used to express emotions and messages digitally. By incorporating them into a physical sculpture, a connection is created between the virtual and tangible worlds. This blending of the two realms prompts viewers to consider the impact of technology on emotions and relationships. The use of the emoji brand icons also makes the artwork relatable and inclusive to a diverse audience. It bridges the gap between traditional and contemporary art forms and sparks conversations about communication and the power of art to connect people.”
Cow Parade is the world’s largest public art event. Since 1998, Cow Parade has taken place in over 80 cities and continues to evolve, not only in size but also in creativity and art quality. Along the way, it promotes art education through its programs and raises money for charity through its unique cow auctions.
“We are thrilled to participate in such an important event,” says Paulina Pérez, global commercial and licensing director, The emoji Company. “The Cow Parade has turned into a tradition, which brings fun and humor, while promoting art and a feeling of hope and renewal; the emoji brand design by the artist, Sebastián Chávez, is a great development that shows thousands of icons and expressions beloved by the people.”
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