Early Exclusive: The Brand Liaison to Rep Grace CiaoEarly Exclusive: The Brand Liaison to Rep Grace Ciao
Ciao’s art will make its way on to licensed products with the help of The Brand Liaison.
September 28, 2020
Grace Ciao, the social influencer and illustrator known for her many collaborations with luxury brands, has appointed The Brand Liaison to lead its licensing business in North America.
The Grace Ciao brand has appointed The Brand Liaison as its licensing agent to manage its licensing program in North America. The Brand Liaison will continue to feature luxury collaborations as well as licensed products designed for department and specialty stores, off price and mid-tier retailers and mass merchants in various categories such as home goods, tabletops, gifts, wall art, social stationery and greetings cards. Featuring her distinctive watercolor, The Brand Liaison will debut multiple collections for Grace Ciao at the Festival of Licensing from Oct. 20-22.
“Grace Ciao’s style of art is very unique,” says Steven Heller, president, The Brand Liaison. “We have never seen anything quite like this before. Her use of floral petals interwoven into the theme of the painting makes it both remarkable aesthetically, and seamlessly applied to consumer products. That’s why all those luxury brands keep licensing her art. We are very excited about this program.”
Grace has also been invited to illustrate at the luxury events of Chanel, Dior and Jaeger-LeCoultre. Grace Ciao also partnered with Korean skincare brand, Yehwadam, on their limited-edition skincare sets that are sold in TheFaceShop stores worldwide.
“We are very excited to form this strategic partnership with The Brand Liaison to expand and strengthen the Grace Ciao brand in North America,” says Ciao. “It was a straightforward decision for us, given the strong expertise and vast network that The Brand Liaison brings to the table. Through this partnership, we hope to continue creating beautiful artwork that come to live, yet timeless and suitable for all types of products out there.”
Read more about:The Brand Liaison
About the Author(s)
You May Also Like