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Early Exclusive: The Brand Liaison to Rep Grace Ciao

Ciao’s art will make its way on to licensed products with the help of The Brand Liaison.

License Global

September 28, 2020

2 Min Read

Grace Ciao, the social influencer and illustrator known for her many collaborations with luxury brands, has appointed The Brand Liaison to lead its licensing business in North America. 

The Grace Ciao brand has appointed The Brand Liaison as its licensing agent to manage its licensing program in North America. The Brand Liaison will continue to feature luxury collaborations as well as licensed products designed for department and specialty stores, off price and mid-tier retailers and mass merchants in various categories such as home goods, tabletops, gifts, wall art, social stationery and greetings cards. Featuring her distinctive watercolor, The Brand Liaison will debut multiple collections for Grace Ciao at the Festival of Licensing from Oct. 20-22. 

“Grace Ciao’s style of art is very unique,” says Steven Heller, president, The Brand Liaison. “We have never seen anything quite like this before. Her use of floral petals interwoven into the theme of the painting makes it both remarkable aesthetically, and seamlessly applied to consumer products.  That’s why all those luxury brands keep licensing her art. We are very excited about this program.” 

Grace has also been invited to illustrate at the luxury events of Chanel, Dior and Jaeger-LeCoultre. Grace Ciao also partnered with Korean skincare brand, Yehwadam, on their limited-edition skincare sets that are sold in TheFaceShop stores worldwide.

“We are very excited to form this strategic partnership with The Brand Liaison to expand and strengthen the Grace Ciao brand in North America,” says Ciao. “It was a straightforward decision for us, given the strong expertise and vast network that The Brand Liaison brings to the table. Through this partnership, we hope to continue creating beautiful artwork that come to live, yet timeless and suitable for all types of products out there.”  

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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