Crayola has signed a deal with children’s apparel retailer, Haddad Brands, to create a new line of infant and children's apparel that celebrates its vast portfolio of vibrant colors.
The bright and expansive collab offers clothing, accessories, hosiery that celebrate creativity and self-expression, hallmarks of the Crayola brand.
“Our collaboration with Haddad is built on the shared and complementary corporate goals of evoking self-expression and creativity,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We are thrilled to capture the essence and passion of both companies inspired by Crayola’s creativity and color.”
The line was unveiled at an exclusive 2019 fashion preview event at Candytopia in New York City, that saw clebrties and influencers including CC Sabathia of the New York Yankee; former NY Giant Tiki Barber; The McClure Twins; Ananias and Mirabelle and more in attendance.
“Haddad Brands is excited to expand our iconic global family brand portfolio to include Crayola,” says Ruth Walnick, vice-president, Haddad Brands. “Along with a strong family heritage, Crayola represents great memories of our past, dreams of the future, and the opportunity to spread color around the world today. We look forward to working with Crayola.”