The art and design brand will make its debut at Licensing Expo this month.
Crown Jewlz, a stationery company and creator of the Ugly Christmas Sweater brand, has appointed The Brand Liaison to represent its Ugly Christmas Sweater designs for licensing.
The Ugly Christmas Sweater brand began as a collection of ugly Christmas sweater art and designs for stationery and gift products. As the brand’s licensing agent, The Brand Liaison will work to expand the art and design brand into fashion, home décor, food, publishing, pet products and more.
“We have known the team at The Brand Liaison for a long time and their work with both brands and art is unparalleled,” says Karen Myers, president, Crown Jewlz. “In planning our strategy to build out our Ugly Christmas Sweater brand in licensing, The Brand Liaison was easily our top choice. They have all the right contacts and the experience we were looking for.”
Additionally, the Ugly Christmas Sweater brand launched a line of stationery and holiday gifts, including an end-cap, at Joanns last year and will expand both product collections this year.
“This has been a hot trend the past few holiday seasons and it is increasing every year,” says Steven Heller, president, The Brand Liaison. “It’s such a fun new tradition that I don’t see this trend slowing down anytime soon–especially when creative companies like CrownJewlz can create really beautiful ugly art. They are incredible designers, and it translates to their product, and more importantly, into retail sales.”
The Brand Liaison will showcase the Ugly Christmas Sweater brand at Licensing Expo, May 23-25, at Booth #E154.