Belle & Boo Expands Offerings

Children's lifestyle brand Belle & Boo is expanding beyond its roots on the craft website Etsy with a series of licensing partners.

Among the new partners for the British brand are:

  • 1973 for greetings cards and postcards;
  • Churchilll China for fine china gifts including mugs and christening sets;
  • Orchard Books for picture books and activity books;
  • Quadrille for a craft book aimed at parents, set to hit shelves in June;
  • Talking Tables for a party range;
  • Blueprint for stationery and children’s bags;
  • Elite for melamine dinner sets, tins and a children’s toy tea set.

Belle & Boo still produces art prints, girls’ apparel and homewares in-house.