Anya Hindmarch Debuts Smiley Retail CampaignAnya Hindmarch Debuts Smiley Retail Campaign

The Smiley Company has tapped Anya Hindmarch to launch a marketing campaign highlighting both companies’ long-term partnership.

The global retail activation will include shop window elements with all-over Smiey print decals and window vinyls. It will also feature a social media engagement mechanism with a call to action to “share your #smiley selfie @anyahindmarch.”