ARTiSTORY Signs Multiple Licensees for Gathering of the Greats Theme

Art and cultural IP specialist ARTiSTORY welcomes new licensees Jade City Food, Ruggable and Fashion U.K. onboard. The licensees have all chosen designs from the Gathering of the Greats theme and will launch products later this year.  

The Gathering of the Greats theme takes inspiration from some of our time's greatest artists and eras, from Chinese landscapes to impressionist paintings. These designs are licensed to consumer brands and retailers and assist them in introducing products, engaging shoppers via digital marketing and offering immersive shopping experiences.    

Deals for Ruggable, the first patented machine-washable rug and Jade City Foods, a gourmet food and beverage company, were brokered by the ARTiSTORY U.S. office. Launching this summer and in partnership with the National Gallery, Ruggable will create artist themed collections, including works by Van Gogh, Monet and Turner. Jade City Foods will launch a collection of hot sauces and coffees in the summer. In partnership with the Museum of Fine Arts, Boston and the National Gallery, London, the products will all contain various bespoke flavors and ingredients depending on the artwork that has been its inspiration.  

"We are thrilled to be working with Ruggable and Jade City Foods, companies that mirror the ethos of the Museum of Fine Arts, Boston, and the National Gallery, London," says Anna Stein, country manager, business development director, ARTiSTORY U.S. "Watching historical artworks come to life is like sharing a piece of culture and history with the world. It's not just about reinterpreting these masterpieces; it's also about the story behind the design that now sits in your living room."  

Fashion U.K. will launch a range of apparel in French retailer Kiabi in July. Brokered by ARTiSTORY (EMEA) and inspired by the Gathering of the Greats theme, the range features art from the National Gallery, London and the Museum of Fine Arts, Boston.  

 "The Gathering of the Greats Theme has been our most popular theme to date," says Natasha Dyson, co-founder, licensing director, ARTiSTORY. "It's fantastic to see the innovative way licensees interpret our designs and the art of our museum partners."