Zumba Fitness has collaborated with U.K. department store Harrods for its first-ever customized range of Zumba apparel. The collection is now available in stores and will be exclusive to Harrods for two months.
"Harrods is synonymous with luxury and fashion, and we are excited to unveil a brand new, effervescent collection of Zumba apparel, exclusive to its international audience," says Adele Harrington, vice president, global consumer products, Zumba Fitness. "When choosing to take our apparel line into retail, we focused on aligning with a brand that shares the same brand loyalty as Zumba Fitness, and Harrods is an ideal fit."
The collection will include exercise tops, leggings, vests, pants and T-shirts, as well as a patent-leather bowling bag.
"We wanted to create a collection that connects with our Zumba community while speaking to the Harrods consumer," says Sigal Cohen, fashion design manager, apparel and accessories, Zumba. "While maintaining the signature look and feel of our Zumba apparel, we applied special treatments and print techniques to the fabrics, including chrome and reptile artwork adorned by iridescent and gunmetal foil. The result is a fresh take on luxury which is perfectly in tune with the Harrods style."
The Zumba dance-fitness brand is represented in 125 countries worldwide.