YMI Adds Intimates Line for 2011

Madison Avenue Intimates has been tapped to produce an intimates collection for YMI. The line is slated to launch in late spring 2011.

The intimates range will include bras, panties, camisoles, body suits, pajamas, robes, shower wraps and chemises.

"Madison Avenue Intimates is a small, aggressive intimates company with an exceptional eye toward emerging fashion," says Deke Jamieson, YMI's executive vice president of marketing and licensing. "They have a unique ability to quickly bring new concepts to market at attractive price points. YMI is seeking licensing partners who understand this relationship and can put a superior product in the market at extremely competitive prices."