X Games Airs New Ad Campaign

X Games Consumer Products debuted a new on-air advertising campaign entitled “X Games Happens Everyday,” which captures the sense of adventure that X Games Gear brings to the daily lives of kids across the country. The spot follows a group of young suburbanites as they attempt a feat that has never been done in their neighborhood before—the brick jump, five in all. The commercial, due to air for five weeks across multiple ESPN platforms, will feature the entire product line, including apparel and accessories, bikes, skateboards, and protective gear. In addition, it will air for three weeks on additional channels such as ABC Kids, Fox Kids, CW Kids, Cartoon Network, and Nickelodeon.