Wendy's Features Baby Genius

Genius Brands International, developer of Baby Genius, inked a deal with Wendy's for Baby Genius premiums for the under three age group in Wendy’s Kids’ Meals over the next 12 months.

The program supports the fall launch of a new line of Baby Genius musical and early learning toys from Jakks Pacific’s Tollytots division.

Beginning this month, eight original Baby Genius board books will be offered in more than 6,500 Wendy’s restaurants in the U.S. and Canada. Wendy’s Kids’ Meal point-of-purchase displays and its website will be branded with Baby Genius characters, and each of the millions of board books will include a special money saving coupon for a set of Baby Genius DVDs.