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Weekly E-News, Issue #151, March 7, 2006

Sponsored by: Keithley Tapped as New TIA President Carter Keithley was named president of the Toy Industry Association, effective May 1. Keithley comes to the new post from the Hearth, Patio & Barbecue Association, where he served as president. H

Sponsored by:

Keithley Tapped as New TIA President
Carter Keithley was named president of the Toy Industry Association, effective May 1. Keithley comes to the new post from the Hearth, Patio & Barbecue Association, where he served as president. He plans to relocate to New York and will be introduced to TIA members at the association?s annual ToyCon meeting and conference April 30 to May 2 at the Sheraton WildHorsePass, Phoenix, AZ.

Cartoon Network Lays Out Plans
Cartoon Network held its Kids Upfront event in New York, where it detailed its lineup for 2006. New series Ben 10 and My Gym Partner?s a Monkey will be joined by other original programming Squirrel Boy and Class of 3000 debuting in November. Also on tap is Cartoon Network?s first-ever live-action/animated production, Re-Animated (due in fall), and three other original movies based on Foster?s Home for Imaginary Friends, Codename: Kids Next Door, and Teen Titans. Its existing original series also will take center stage as Ben 10 was greenlit for a third season, and new seasons are on tap for Foster?s Home for Imaginary Friends; The Grim Adventures of Billy & Mandy; Camp Lazlo; Ed, Edd ?n Eddy; and Codename: Kids Next Door. The network also outlined plans for newly acquired series and movies, as well as the return of more than a dozen shows including Justice League Unlimited, Hi Hi Puffy AmiYumi, Naruto, Zixx, and The Batman.

New Deal Is in the Cards
Warner Bros. Consumer Products and Hallmark Cards are expanding their two-decade-long relationship, with Hallmark creating greeting cards, gift wrap, partyware, and ornaments for properties such as Superman Returns, Happy Feet, The Ant Bully, and Hanna-Barbera, as well as preschool programs including Krypto the Superdog, Firehouse Tales, and Harry and His Bucket Full of Dinosaurs. The Superman Returns product will launch in spring 2006, and Happy Feet product is due fourth quarter 2006. Territories include the U.S. and Canada, as well as certain product rights in Mexico and Latin America.

United Media to Guide Benton Property in Japan
United Media will manage the licensing program in Japan for Jim Benton?s It?s Happy Bunny property. The appointment represents the brand?s first foothold in the East Asian market and initially will focus on apparel, accessories, and wireless content. As the program builds, gifts, stationery, and other categories will be targeted. CopCorp Licensing will continue to manage the global program.

Angelina Ballerina Is Dance ?Spokescharacter?
Angelina Ballerina will inspire ballerinas everywhere as the exclusive children?s ?spokescharacter? for National Dance Week. Angelina will be in the spotlight during the program?s 10-day run from April 21 to 30, participating in both national and local events promoting dance. Angelina Ballerina will be featured in all outreach materials, ads, and posters distributed to more than 15,000 libraries, schools, and dance studios, as well as on HIT Entertainment will support the event with an online promotion on, and through inserts in Angelina Ballerina home entertainment releases.

SPCP Secures Licensees for Open Season
Sony Pictures Consumer Products has declared open season on the licensing program for the first feature-length film from Sony Pictures Animation. Open Season is due in theaters September 29, 2006, and has attracted U.S. licensees in the core categories of apparel and accessories, toys and games, domestics, food and beverage, interactive, publishing, stationery, and gift and novelty. The international arm of the licensing program also has attracted a list of top-shelf partners.

Kid Galaxy Scores NBA Deal
Kid Galaxy signed a deal with the National Basketball Association for a line of Bendos figures, playsets, and radio-controlled toys. The NBA product line will include all 30 teams dressed in their regulation uniforms.

Diamond Select Courts Collectors with New License
Diamond Select Toys and Collectibles, LLC, will create several collectible product lines for X-Men: The Final Stand via a deal with Marvel Entertainment. The line is expected to include statues, busts, and Minimates. Gentle Giant Studios, which scanned the actors from the film, will complete the statues and busts, which will feature the actors? likenesses for the first time. X-Men: The Final Stand, from 20th Century Fox, currently is in post-production and will be released globally May 26, 2006.

Madacy Latino Brings Music to Maya & Miguel Fans
Madacy Latino partnered with Scholastic Media to produce and market branded music products for Maya & Miguel. Madacy Latino plans to release several English and Spanish musical CDs in 2006. The initial release, Maya & Miguel Best Friends, is a collection of 14 tunes that celebrate the wonders of friendship. The album also will be available to consumers for download at online music service iTunes. Future titles in the CD series, Radio Favorites and Party Fiesta, will be released in spring.

4Kids Execs Move Up the Ranks
4Kids Entertainment, Inc., appointed Tony Reed senior vice president of marketing and licensing. In her new position, Reed will spearhead the strategic development, licensing, and marketing of brands including Cabbage Patch Kids, Winx Club, and Magical DoReMi. Carlin West was promoted to senior vice president of new concept acquisition and development. West will be responsible for the strategic identification and development of new product concepts and non-television properties.

Bologna Bound
Bologna Children?s Book Fair is scheduled for March 27 to 30 at the Bologna Fair Centre in Bologna, Italy. Don?t miss Licensing Days scheduled for Wednesday, March 29, with LICENSE Editor-in-Chief Joyceann Cooney moderating a publishing panel discussion and separately presenting ?Licensing by the Numbers: Licensing Trends.? Other sponsored presentations include ?Children?s Publishing and the Lifecycle of Licensing?Three Case Studies? presented by Kate Klimo, vice president, publisher, Random House/Golden Books for Young Readers, Tuesday, March 28. LIMA and LICENSE are sponsors of the Bologna Children?s Book Fair Licensing and Film Rights Centre.

Licensing 2006 International Show and Conference Registration Is Open
Save $100 on exhibit hall registration by registering in advance for the most important licensing event of the year taking place
June 20 to 22 at the Jacob Javits Convention Center in New York. Or save hundreds of dollars on early Licensing University Conference registration. For updates, conference details, up-to-date exhibitor listings, hotel information, and online registration, visit

Upcoming Industry Events
International Licensing Industry Merchandisers? Association (LIMA) Licensing Seminars, March 15 and 16 at the Williams Club in New York City; and March 27 and 28 at the Los Angeles Athletic Club,
Youth Marketing Mega-Event 2006, March 27-29, Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA,
LIMA UK Introduction to Licensing Spring Seminar and LIMA and Friends Spring Fling, May 25, No. 4 Hamilton Place, London,

Submit Licenses Granted & Available Now Online
LICENSE?s License! Finder allows you to submit licenses granted and available now online, which will be published on the LICENSE Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month?s online submissions will be published in LICENSE magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: [email protected].

Become a BellSouth Licensee
BellSouth invites all interested licensees to submit proposals to license the BellSouth brands. Licensing opportunities abound in traditional telecommunications, as well as nontraditional areas, including broadband and next-generation applications and products. Tap into BellSouth?s global brand awareness:
? One of the largest telecommunications carriers in the U.S.
? Long history of high-quality service in the U.S. and Latin America
? Bell symbol is one of the most widely recognized icons worldwide
? Strong network of licensees in service and product areas
For more information, visit or call Jim Reed, managing director, at (404) 249-3772.

For more information on licensing news and features, visit LICENSE magazine?s Website,


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