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Weekly E-News, Issue #132, October 18, 2005

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My Little Pony Inspires Art Exhibit
Female artists will pony up their talents during an art exhibition inspired by Hasbro?s My Little Pony Friday, October 21, at the Milk Gallery in New York. The Pony Project, presented in cooperation with Thunderdog Studios, Inc., is a five-day exhibition where each of nearly 50 artists will debut her own 18-inch My Little Pony figure at a private press screening (5 p.m. to 7 p.m.), followed by an exhibition open to the public (7 p.m. to 10 p.m.). Fifty percent of the proceeds from art sales and other merchandise will be donated to the Association of Hole in the Wall Camps, a nonprofit organization dedicated to helping children with serious illnesses and life-threatening conditions.
In other company news, Hasbro and the Hasbro Properties Group are scaring up interest in Mr. Potato Head, My Little Pony, and Play-Doh this Halloween with a range of products. For the first time, HPG and the Paper Magic Group, Inc., will feature Mr. and Mrs. Potato Head on four pumpkin decoration sets available exclusively at Target for $4.99. Also from the Paper Magic Group, Inc., girls can dress in a My Little Pony Star Catcher costume available at Kmart and Halloween specialty stores online for $29.99. New also is the Play-Doh Halloween Trick-or-Treat Bag featuring 20, 1-ounce cans of black, orange, red, yellow, green, and purple modeling compound for $3.99.

Toon Disney Picks Up Animated Features
B Wooding Media, acting as agent for Bardel Distribution, sold three animated features?Dragons: Fire & Ice, Dragons: The Metal Ages, and Silverwing: The Movie Trilogy?to Toon Disney in the U.S. for a fall 2005 debut. The Dragons movies will be featured on Jetix and will be supported with cross promotions in fall 2005 and fall 2006 through Megabloks and Lions Gate Entertainment.

iPod Accessories to Feature Licensed Movies, Characters
XtremeMac teamed with Warner Bros. Consumer Products, Twentieth Century Fox, Nickelodeon and Viacom Consumer Products, Lucasfilm Ltd., and Major League Baseball Properties to create iPod accessories featuring movie and cartoon characters, as well as team artwork. The collection of cases, covers, and armbands will be rolled out over the next several months in all channels, as well as the XtremeMac Website.

Hyp Hip on New Apparel Line
All Access Apparel, manufacturer of the Self Esteem junior apparel brand, entered into an exclusive licensing agreement with Hyp Inc. to manufacture and distribute a collection of junior sleepwear, daywear, intimates, hosiery, headwear, and cold weather accessories. First products will be on shelves at mid-tier and specialty stores for back-to-school 2006 with suggested retails of $15 to $20.

Alliance Atlantis Taps International Reps
Alliance Atlantis Communications Inc. appointed several licensing agents to represent Dragon Booster in various markets throughout the world. This includes CPLG in the UK, ABC in Australia, m4e in Germany, Plus Licens in Scandinavia and Eastern Europe, Johnnic Communications Rights Management in South Africa, and Benny Sela Alfit Trade in Israel. Each will oversee the development and domestic launches of all merchandising product, working with master toy licensee Jakks Pacific, Inc., and worldwide trading card licensee Score Entertainment.

Franklin Makes Movie Debut in France
Franklin is coming out of his shell and set to star in a new feature film by Alphanim with partners Nelvana, StudioCanal, and Europool. The movie, due in theaters in France in fall 2006, will chronicle Franklin?s quest, along with his archaeologist Aunt Lucie, for a secret talisman hidden in the forest that purports to have the virtue of healing Franklin?s ill grandmother. StudioCanal will handle international sales, while Munich-based Europool will ensure distribution in German-speaking markets. StudioCanal also acquired French TV and home video rights and will release the film in France through its theatrical distribution arm, Mars Distribution.

Just Jimmy Adds New Licensees
Jakks Pacific and J.E.M. International secured rights to Jim Benton property Just Jimmy. Jakks Pacific will manufacture and market Just Jimmy girls? ?make-your-own? or ?do-it-yourself? craft and activity toys, while J.E.M. International will create flips-flops, slippers, robes, shower wraps, and head wraps. CopCorp Licensing secured the new deals.

Radica Tees Up New Deal
Radica Games Ltd. aligned with Incredible Technologies to produce a Play TV game based on Incredible Technologies? Golden Tee Golf franchise. Due in fall 2006, the game will plug into a TV or VCR and allow players to play the Golden Tee arcade-style games.

Ki by Orioxi Launches Apparel Line
Orioxi International will create an exclusive line of women?s apparel in spring 2006 as part of a deal with Kathy Ireland Worldwide. Ki by Orioxi is a contemporary knit collection for women ages 35 and older with price points from $20 to $55.

Hot Kiss Eyes New Deal
Hot Kiss is getting into eyewear, signing a deal with Eyeking, LLC, for a line due on department and specialty store shelves in spring 2006. The collection boasts updated aviators, retro looks, shields, and large plastics with retail prices ranging from $28 to $38.

Upcoming Industry Events
MIPCOM, October 17-21, Palais des Festivals, Cannes, France, http://www.mipcom.com/
American International Fall Toy Show, October 24-27, Toy District Showrooms, New York, http://www.toy-tia.org/
The L.A. Office RoadShow Europe, October 24-25, London, http://www.laoffice.com/roadshow
Triple Play: Voice, Video, Data, at Telecom ?05, October 24, Las Vegas, http://www.ihollywoodforum.com/
Brand Licensing 2005, October 25-26, Earls Court, London, http://www.brandlicensingexpo.com/

Submit Licenses Granted & Available Now Online
License!?s License! Finder allows you to submit licenses granted and available now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly basis once approved by an editor. Go to http://www.finder.licensemag.com/ to fill out the verification form and submit your licenses granted or available now. Highlights from each month?s online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: mailto:agrala@advanstar.com.

For more information on licensing news and features, visit License! magazine?s Website, http://www.licensemag.com.

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