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Weekly E-News, Issue #113, June 7, 2005

 Issue #113: June 7, 2005Welcome to License! magazine's weekly e-mail newsletter featuring the industry's latest headlines. Sponsored by:    Publishing Presence Grows for Angelina Ballerina HIT Entertainment and Penguin Young Readers

Issue #113: June 7, 2005

Welcome to License! magazine's weekly e-mail newsletter featuring the industry's latest headlines.

Sponsored by:   

Publishing Presence Grows for Angelina Ballerina
HIT Entertainment and Penguin Young Readers partnered on a new publishing program for Angelina Ballerina. The books will be published by three imprints in formats that include hardcover from Viking, picture book reprints from Puffin, and mass-market formats from Grosset & Dunlap. New titles will launch in fall 2005 with a full program headed to shelves in spring 2006.

New Initiative Helps Kids Become Globally Aware
Sesame Workshop and Merrill Lynch teamed up to launch the WorldwideKids initiative with a goal of preparing kids to become globally aware and financially responsible citizens. WorldwideKids, funded by a $5 million grant from Merrill Lynch, includes multimedia educational tools and resources for educators, caregivers, and parents to equip 3- to 6-year-olds with essential life skills. Age-appropriate, research-based materials will be developed by Sesame Workshop in concert with an international advisory board and will be delivered through DVDs, a Web portal, activities, and printed resources spanning 14 countries and seven languages. Merrill Lynch employees in North America, South America, Asia, and Europe will bring the content alive as volunteers at preschools, community centers, and child-care agencies in their communities.

The Sharpe Co. Signs New Deals
The Sharpe Co. acquired the U.S. licensing and merchandising rights to British feline Bagpuss. Since its debut in a classic TV series, the property has been a favorite with kids. Sharpe will offer the license to manufacturers and distributors or for a direct-to-retail program with an extensive ready-made Far East-produced product line. Bagpuss is controlled by Licensing by Design, a UK-based licensing and merchandising agency.
In other news, The Sharpe Co. nabbed the worldwide licensing and merchandising rights to Bruno, a playful little monkey who is featured in interstitials on Nickelodeon in more than 80 countries worldwide. Bruno is being developed into a full-length series called Bruno and the Banana Bunch.

Trollz to Make DVD Debut
The first two of nine planned movies from the newly launched Trollz property will hit the street in September. New DVD releases from Warner Home Video and DIC Entertainment include Trollz Volume 1: Best Friends for Life and Trollz Volume 2: Magic of the Five. Both full-length, made-for-video animated movies will retail for $19.98.

Six Licensees Ante Up for World Poker Tour
World Poker Tour Enterprises added six licensees to its growing roster for the World Poker Tour. Shell Auto Expressions will create car accessories, and MZ Berger will come to market with digital poker game-play wrist watches, wall clocks, decorative tabletop clocks, and alarm clocks. Frankford Candy will make candies and gift sets, while Zippo is putting on the heat with a series of World Poker Tour lighters. Hot Properties! Merchandising, Inc., will debut novelties and collectibles, and Pacific Direct will manufacture a Talking Bottle Opener that plays back unique sound bites when the opener touches the bottle cap.

Aurora World Wins Award
Aurora World Inc.'s "Woe Is Me Bear" won iParenting Media's 2005 Best Products Award. This marks the fifth time the company has been recognized with the award, which honors products that exceed the highest standards as evaluated by a panel of iParenting Media's reviewers.

Mad Catz Interactive Inks Deal
Mad Catz Interactive, Inc., entered into a licensing agreement with Warner Bros. Consumer Products, on behalf of DC Comics, to produce specialty video game accessories based on Batman Begins and comic book Batman. The accessories, which will be available for all current and next-generation video game consoles and handhelds, currently are heading to store shelves.

SloaneVision Partners with Art Licensing Veteran
SloaneVision Unlimited entered into a joint venture agreement with Elisa Valentino to expand and grow the company's ArtBeat division. Proficient in the field of artwork licensing, Valentino is best known for pioneering the concept of branding in the artwork category. As vice president of Giordano licensing and president of ArtBrands Consumer Products, she was instrumental in establishing the art category as a recognizable segment of the licensing industry.

Pearson Named to New Position at 20th Century Fox
20th Century Fox Television appointed Mark Pearson to the newly created position of senior vice president, brand & franchise management. Pearson will be responsible for developing growth strategies for TCFTV's many brands and franchises including The Simpsons, Family Guy, and 24, and he will collaborate with the studio's producers, creative and marketing executives, and divisions-including online, wireless, licensing & merchandising, and home entertainment-to identify potential new business opportunities and promotional platforms.

McCandlish to Lead Marketing and Licensing Efforts
4Kids Entertainment, Inc., appointed Bob McCandlish vice president of marketing and licensing. In his new position, McCandlish is responsible for domestic and international development and sales for key brands American Kennel Club, Cabbage Patch Kids, Winx Club, Cat Fanciers' Association, Incredible Crash Dummies, Monster Jam, and Artlist Collection: The Dog/The Cat.

Special Events at Licensing 2005 International
In addition to hundreds of exhibitors, networking events, and L!censing University- which covers topics from promotions to art, international licensing, and 'tween and teen brands-Licensing 2005 International offers some interesting special events. These include appearances by the Professional Bull Riders outside the Javits Center; appearances by baseball sluggers Hank Aaron, Reggie Jackson, Ernie Banks, and Sadaharu Oh at the 500 Home Run Club booth; and fashion shows created by Sesame Workshop and Mattel. Be sure to visit for additional information. Registration for the Mobile and Digital Licensing Summit is still open. To save 10 percent, use promotional code "MDS05" when registering for the summit. To go directly to registration, visit

Are You Prepared for Post-Show Follow-Up?
How are you planning to reach the leads you generated at Licensing 2005 International? The July 2005 issue of License! offers the only complete Licensing Show wrap-up-perspective and analysis of the biggest week in the licensing industry. As licensees, agents, and retailers do their post-show follow-up, your company will be top of mind, keeping profits coming your way long after the show is over. Make sure you reserve your space by June 17 and have your materials in before Licensing 2005 International. To find out more about our July issue, visit or contact Steven Ekstract at (212) 951-6684 or [email protected].

Licensing Fact: Did you know that 100 percent of License! subscribers personally request the publication?

LINK Las Vegas Announces Keynote: Laura Rowley, author of "On Target: How the World's Hottest Retailer Hit a Bull's-Eye"
How did Target's history and intense culture shape the organization's success today? Author Laura Rowley will cover those issues at LINK Las Vegas and explain how and why licensing has become one of the retailer's most important strategies. Rowley is just one of many speakers at LINK Las Vegas, August 31 to September 1, 2005, Bellagio. Running concurrently with the last 1 1/2 days of MAGIC Marketplace, LINK Las Vegas will focus on the challenges and opportunities of brand licensing in the fashion, entertainment, and sports worlds. For information on sponsorship, speaking, and attending, visit our Website. Registration is now open at

Submit Licenses Granted & Available Now Online
License!'s new License! Finder now allows you to submit licenses granted and available now online, which will be published on the License! Website ( on a weekly basis once approved by an editor. Go to to fill out the verification form and submit your licenses granted or available now. Highlights from each month's online submissions will be published in License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via e-mail: mailto:[email protected].

Sesame Fashion Show
Don't miss the Sesame Street fashion show at Licensing 2005 International. The show will feature hot new trends for infants, toddlers, and teens that include favorite Sesame Street characters. The show will take place at the Jacob Javits Center, June 21, at 2 p.m. in Booth #1449. For more information on Sesame Workshop, the nonprofit organization behind Sesame Street, visit

For more information on licensing news and features, visit License! magazine's Website,

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