Publishing Presence Grows for Angelina Ballerina
HIT Entertainment and Penguin Young Readers partnered on a new publishing
program for Angelina Ballerina. The books will be published by three imprints
in formats that include hardcover from Viking, picture book reprints from
Puffin, and mass-market formats from Grosset & Dunlap. New titles will
launch in fall 2005 with a full program headed to shelves in spring 2006.
New Initiative Helps Kids Become Globally Aware
Sesame Workshop and Merrill Lynch teamed up to launch the WorldwideKids
initiative with a goal of preparing kids to become globally aware and
financially responsible citizens. WorldwideKids, funded by a $5 million grant
from Merrill Lynch, includes multimedia educational tools and resources for
educators, caregivers, and parents to equip 3- to 6-year-olds with essential
life skills. Age-appropriate, research-based materials will be developed by
Sesame Workshop in concert with an international advisory board and will be
delivered through DVDs, a Web portal, activities, and printed resources
spanning 14 countries and seven languages. Merrill Lynch employees in North
America, South America, Asia, and Europe will bring the content alive as
volunteers at preschools, community centers, and child-care agencies in their
The Sharpe Co. Signs New Deals
The Sharpe Co. acquired the U.S. licensing and merchandising rights to British
feline Bagpuss. Since its debut in a classic TV series, the property has been a
favorite with kids. Sharpe will offer the license to manufacturers and
distributors or for a direct-to-retail program with an extensive ready-made Far
East-produced product line. Bagpuss is controlled by Licensing by Design, a
UK-based licensing and merchandising agency.
In other news, The Sharpe Co. nabbed the worldwide licensing and merchandising
rights to Bruno, a playful little monkey who is featured in interstitials on
Nickelodeon in more than 80 countries worldwide. Bruno is being developed into
a full-length series called Bruno and the Banana Bunch.
Trollz to Make DVD Debut
The first two of nine planned movies from the newly launched Trollz property
will hit the street in September. New DVD releases from Warner Home Video and
DIC Entertainment include Trollz Volume 1: Best Friends for Life and Trollz
Volume 2: Magic of the Five. Both full-length, made-for-video animated movies
will retail for $19.98.
Six Licensees Ante Up for World Poker Tour
World Poker Tour Enterprises added six licensees to its growing roster for the
World Poker Tour. Shell Auto Expressions will create car accessories, and MZ
Berger will come to market with digital poker game-play wrist watches, wall
clocks, decorative tabletop clocks, and alarm clocks. Frankford Candy will make
candies and gift sets, while Zippo is putting on the heat with a series of
World Poker Tour lighters. Hot Properties! Merchandising, Inc., will debut
novelties and collectibles, and Pacific Direct will manufacture a Talking
Bottle Opener that plays back unique sound bites when the opener touches the
Aurora World Wins Award
Aurora World Inc.'s "Woe Is Me Bear" won iParenting Media's 2005 Best Products
Award. This marks the fifth time the company has been recognized with the
award, which honors products that exceed the highest standards as evaluated by
a panel of iParenting Media's reviewers.
Mad Catz Interactive Inks Deal
Mad Catz Interactive, Inc., entered into a licensing agreement with Warner
Bros. Consumer Products, on behalf of DC Comics, to produce specialty video
game accessories based on Batman Begins and comic book Batman. The accessories,
which will be available for all current and next-generation video game consoles
and handhelds, currently are heading to store shelves.
SloaneVision Partners with Art Licensing Veteran
SloaneVision Unlimited entered into a joint venture agreement with Elisa
Valentino to expand and grow the company's ArtBeat division. Proficient in the
field of artwork licensing, Valentino is best known for pioneering the concept
of branding in the artwork category. As vice president of Giordano licensing
and president of ArtBrands Consumer Products, she was instrumental in
establishing the art category as a recognizable segment of the licensing
Pearson Named to New Position at 20th Century Fox
20th Century Fox Television appointed Mark Pearson to the newly created
position of senior vice president, brand & franchise management. Pearson
will be responsible for developing growth strategies for TCFTV's many brands
and franchises including The Simpsons, Family Guy, and 24, and he will
collaborate with the studio's producers, creative and marketing executives, and
divisions-including online, wireless, licensing & merchandising, and home
entertainment-to identify potential new business opportunities and promotional
McCandlish to Lead Marketing and Licensing Efforts
4Kids Entertainment, Inc., appointed Bob McCandlish vice president of marketing
and licensing. In his new position, McCandlish is responsible for domestic and
international development and sales for key brands American Kennel Club,
Cabbage Patch Kids, Winx Club, Cat Fanciers' Association, Incredible Crash
Dummies, Monster Jam, and Artlist Collection: The Dog/The Cat.
Special Events at Licensing 2005
In addition to hundreds of
exhibitors, networking events, and L!censing University- which covers topics from
promotions to art, international licensing, and 'tween and teen
brands-Licensing 2005 International offers some interesting special events.
These include appearances by the Professional Bull Riders outside the Javits
Center; appearances by baseball sluggers Hank Aaron, Reggie Jackson, Ernie
Banks, and Sadaharu Oh at the 500 Home Run Club booth; and fashion shows
created by Sesame Workshop and Mattel. Be sure to visit www.licensingshow.com for additional
information. Registration for the Mobile and Digital Licensing Summit is still
open. To save 10 percent, use promotional code "MDS05" when registering for the
summit. To go directly to registration, visit https://www.showreg.net/LSI2005/.
Are You Prepared for Post-Show Follow-Up?
How are you planning to reach the leads
you generated at Licensing 2005 International? The July 2005 issue of License!
offers the only complete Licensing Show wrap-up-perspective and analysis of the
biggest week in the licensing industry. As licensees, agents, and retailers do
their post-show follow-up, your company will be top of mind, keeping profits
coming your way long after the show is over. Make sure you reserve
your space by June 17 and have your materials in before Licensing 2005
International. To find out more about our
July issue, visit http://www.licensemag.com/
or contact Steven Ekstract at (212) 951-6684 or firstname.lastname@example.org.
Licensing Fact: Did
you know that 100 percent of License! subscribers personally request the
LINK Las Vegas Announces Keynote: Laura Rowley, author of "On Target: How the
World's Hottest Retailer Hit a Bull's-Eye"
How did Target's history and intense
culture shape the organization's success today? Author Laura Rowley will cover
those issues at LINK Las Vegas and explain how and why licensing has become one
of the retailer's most important strategies. Rowley is just one of many
speakers at LINK Las Vegas, August 31 to September 1, 2005, Bellagio. Running
concurrently with the last 1 1/2 days of MAGIC Marketplace, LINK Las Vegas will
focus on the challenges and opportunities of brand licensing in the fashion,
entertainment, and sports worlds. For information on sponsorship, speaking, and
attending, visit our Website. Registration is now open at http://www.linkconference.com.
Submit Licenses Granted & Available Now Online
License!'s new License! Finder now allows you to submit licenses granted and
available now online, which will be published on the License! Website (http://www.licensemag.com/) on a weekly
basis once approved by an editor. Go to http://www.finder.licensemag.com/
to fill out the verification form and submit your licenses granted or available
now. Highlights from each month's online submissions will be published in
License! magazine. Any questions, contact Alyson Grala at (212) 951-6743 or via
Sesame Fashion Show
Don't miss the Sesame Street fashion show
at Licensing 2005 International. The show will feature hot new trends for
infants, toddlers, and teens that include favorite Sesame Street characters.
The show will take place at the Jacob Javits Center, June 21, at 2 p.m. in
Booth #1449. For more information on Sesame Workshop, the nonprofit
organization behind Sesame Street, visit www.sesameworkshop.org.
For more information on licensing news and features, visit License! magazine's
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