Warner Bros. Consumer Products has expanded the program for Happy Feet Two, in theaters in 2D, 3D and IMAX today.
Master toy partner Thinkway Toys has launched a comprehensive line that includes plush, a musical dance play set, collectible figurines, wind-up toys, an icebergs play set and dancing toys that feature dance moves, interactive play, music and talk-back mode.
Additional U.S. partners include Rubie’s Costume (costumes); Pressman Toy (interactive games); Build-A-Bear Workshop (plush); MeadWestvaco (calendars); Hallmark (ornaments and party supplies); Anagram (party décor); Penguin Children’s Books (books); CSS Industries (gift wrap, writing instruments, and stickers); Bakery Crafts (baked treats); and Trends (posters).
International partners include Fujifilm (digital and disposable cameras); Flunch (fast food figurine premiums); Albin Michel (books and sticker activities); Kinder Sopressa (confections); and Nucleo (apparel).
"Happy Feet Two provides a great opportunity for our licensees to create a wide range of offerings that capture the fun-loving nature of this franchise,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "From toys, games, and books, to interactive products and accessories, our partners have created a line of merchandise that is sure to be a hit this holiday season."