Participating stores will offer authentic t-shirts, racing flags and other NASCAR branded merchandise, as well as tailgating food and beverages.
In-store events in race markets will feature real stock car race displays, special appearances by professional drivers and racing simulator machines. Elliott will appear at Walmart stores throughout the racing season leading up to the Daytona race July 7.
In participating stores, Walmart will offer a $99 Walmart Family Track Pack that includes four discounted race tickets, four hot dogs, four sodas and a race program.
"Our mission is to bring accessibility and affordability to NASCAR fans," says Rand Waddoups, senior director, entertainment properties
"Our expanded partnership with Walmart allows us to further engage and excite our fans and bring exceptional value," says Steve Phelps, chief marketing officer of NASCAR. "NASCAR fans can now visit a single destination to stock up on all of their favorite NASCAR merchandise, tickets and race day snacks."
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