"Vicky the Viking" Invades Europe

Studio100 Media/EM.Entertainment has signed a raft of new deals for children's property "Vicky the Viking."

License agreements have been signed with Fipo Group, Develey and Dautel, and the existing deal with GlaxoSmithKline Consumer Healthcare is being extended.

The Fipo deal covers home and textile products and accessories for the German, Swiss and Austrian markets, while Develey will market collectible mustard jars featuring a range of images from Vicky the Viking for the same territories. Dautel will supply iron-on motifs and Clipos shoe and belt accessories featuring Vicky designs within the German-speaking territories.

The GlaxoSmithKline Consumer Healthcare deal covers manual toothbrushes and a toothbrush set comprising a tumbler, a toothbrush and toothpaste for kids also for Germany, Austria and Switzerland.

The property celebrates its 35^th year as an animated series this year and highlights include a feature movie set to premiere in the autumn.