United Media to Represent Licensing Rights for ‘Deadliest Catch’

United Media announces an agreement with Original Productions—the production company behind such successful series as “Ice Road Truckers” and “Monster Garage”—and will serve as the exclusive merchandise licensing agent for the primetime Emmy-nominated television series “Deadliest Catch.” United Media will build a licensing program in North America and Canada that targets men 25 to 49 and gift givers of all ages. Initial categories include gaming, packaged goods, promotions, housewares, food, publishing, sporting goods, and apparel and accessories. Now in its fourth season, “Deadliest Catch” is broadcast on Discovery Channel and is on air in over 20 countries.