Ty announced a collaboration with Sanrio and the American Red Cross to offer an exclusive Hello Kitty I Love Japan Beanie Baby to help relief efforts following the devastating earthquake and tsunami in Japan.
Ty will make a donation of $1 million to the American Red Cross on behalf of this exclusive Hello Kitty Beanie Baby.
Ty has also partnered with Save the Children to create an exclusive Hope for Japan Beanie Boo. Mr. Warner will also contribute $1 million to the Save the Children Foundation on behalf of the Hope for Japan Beanie Boo.
“I have visited the beautiful nation of Japan many times, and when I learned of the tragedy, my initial thought was of my Sanrio friends and colleagues headquartered in Tokyo,” says Ty Warner, chief executive officer and president of Ty. “I designed a special Hello Kitty and called the American Red Cross, who we have worked successfully with many times to handle relief efforts.”