TV-Loonland's The Owl Adds Plush, TV, and Video

The international show “The Owl” is making in-roads around the globe with a host of new licensing agreements. The hit from TV-Loonland has a deal for a range of plush toys with No. 1 independent U.K. toy firm, Vivid Imaginations.

“We are fast-tracking production of a range of plush toys for this Christmas to reach territories where “The Owl” is already a hit including the United Kingdom, France, the United States and the Nordic region,” says Emma Sherski, Vivid’s marketing and licensing director.

Mediaset in Italy and RTVE in Spain are the latest broadcasters to pick up this series for TV placement and Spain’s Tribanda Pictures has secured home video rights.

“The Owl” is currently available on Verizon mobile network in the United States and will go live on U.K. operator ‘3’ this month with all other leading U.K. networks to follow in July.

“The Owl” continues to build momentum. Just one month after launch, “The Owl” ranked No. 3 overall across all U.K. multi-channels. FRANCE 3 decided created a special block called Chouette Toowam where the Owl introduces other TV series. The show is now sold into over 185 territories.