Three Stooges Expands Lottery

The Three Stooges property will get additional state lottery programs, announced brand owner C3 Entertainment and GTECH Corporation. Massachusetts, Texas, Kansas, North Carolina, Nebraska, Rhode Island and New Hampshire will each get The Three Stooges lottery games.

The lottery games will feature a variety of The Three Stooges imagery. Each state will launch $2 instant ticket games, with the exception of New Hampshire, which will launch a $5 ticket.

Kansas launched its program Jan. 4, while Georgia and Rhode Island will roll out programs this month. Massachusetts’ program will launch in March with 30 million tickets. Texas will also launch in March. Rhode Island, New Hampshire and North Carolina will launch their programs in April.

“Our lottery program continues to grow and with our association with GTECH, our brand is the most used entertainment brand by lotteries across the country,” says Ani Khachoian, executive vice president of licensing and consumer products, C3.