Three Licensees Lend Support to Viva Pi

4Kids Entertainment, Inc., added three new licensees for Viva Piñata. DecoPac, Inc., will create cake and bakery decorations, while Rubie's Costumes Co., Inc., will come to market with Halloween costumes and accessories, and Unique Industries, Inc., will make piñatas and foil balloons. The products will be on shelves in fall 2007. The new partnerships come on the heels of two major licensing deals with master toy partner Playmates Toys and a social expressions deal with American Greetings.