Target turned the pop-up shop into a charitable endeavor as well. It will donate an amount equal to 100 percent of the sales from the Jason Wu for Target event to United Way Toronto, marking the retailer’s first contribution to a charity in Canada.
"Target’s known for creating memorable moments and we’ve been looking for an opportunity to bring our new Canadian guests a taste of what they can expect when we open our first stores in 2013," says John Morioka, senior vice president of merchandising, Target Canada. "The buzz surrounding Jason’s line for Target has been incredible, and, given his ties to Canada, we thought this collection would serve as a great introduction to Target’s take on affordable design."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.