The multi-year agreement provides Spin Master with exclusive licensing rights for Nascar-branded toy categories including replica vehicles, play sets, action figures and remote control items. Not only will these Spin Master Nascar items be sold at mass market retailers, but also at online e-commerce sites and specialty retailers nationwide.
“Spin Master is not only one of the largest toy companies in the world, they are renowned for creating innovative products that combine play and technology in an interactive manner rarely seen in the industry,” said Blake Davidson, vice president, Nascar licensing and consumer products and board member of the Nascar Team Properties. “The Nascar products that Spin Master will produce will be original and relevant to our sport and will be products that our young fans can connect with in a fun and creative way. We are excited about what really is a new era beginning for Nascar, and the role Spin Master will play in helping us to reach new Nascar fans at an early age.”
“It’s very exciting to be partnering with an iconic brand such as Nascar,” said Craig Sims, vice president of global licensing at Spin Master. “This partnership will allow us to work hand in hand with the sport. There is so much passion and lots of storytelling opportunities that we can capture and translate to toys. We’re looking forward to the amazing long term potential we have with this partnership.”