Speed Racer Adds New U.S. Licensors

Speed Racer Enterprises has appointed four agencies to represent both Speed Racer: The Next Generation and the classic Speed Racer series for licensing and merchandising across the world. G Squared Promotion will represent the brand in Canada; Empire International Merchandising Corporation will cover all of Asia excluding Japan; EXIM Licensing Group will represent South, Central and Latin America; and BKN will handle Europe, Australia, New Zealand, South Africa and the Middle East.  

A dozen new licensees have signed on to produce Speed Racer merchandise lines: Duncan Yo-Yo and Inter-Axions for toys; Baby Boom/Betesh Group for domestics and room décor; as well as H.E.R. Accessories and Infinity Headwear for accessories. New apparel licensees include JEM Sportswear, Kids with Character, Level One Concepts, MTC and Steve & Barry’s. Playground Maniacs will create trading cards, stickers, collection albums, tattoos and lenticular cards.