Sony Signs New Licensing Agency

Sony Computer Entertainment America Inc. appointed Dimensional Branding Group (DBG) as its exclusive licensing agency for representation of the PlayStation brand, first-party software title characters, and related intellectual property for use on bra

April 6, 2018

Sony Computer Entertainment America Inc. appointed Dimensional Branding Group (DBG) as its exclusive licensing agency for representation of the PlayStation brand, first-party software title characters, and related intellectual property for use on branded merchandise. DBG will work directly with SCEA’s newly formed licensing group, headed by Shelly Gayner, the director of licensing and business development.

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