The range will include three themes for girl’s and young adults: rockstar, “it” girls and emotions. The collection will include pajama sets, shorts, vests, robes and nightshirts.
“We are now coming back on the U.S. fashion market with one of our strongest categories and the best partner to make it become a major success, this makes me really Smiley," says Nicolas Loufrani, chief executive officer, The Smiley Company.
“SmileyWorld represents arguably the most iconic, world renowned image on the planet. I can’t think of a single more recognizable icon than the smiley face,” says Joey Hanan, brand manager and vice president, Panties Plus. “It is our pleasure to bring this worldwide brand to the North American market. We anticipate high demand for SmileyWorld product offerings and have high expectations for our collections.”