Sexy Slang Signs MJC for Men's, Juniors' Loungewear

MJC International has been tapped by Sexy Slang to produce men's and juniors' loungewear and intimates, according to agent Synchronicity.

The new licensee will design men's boxers and lounge pants, as well as pajamas and underwear for juniors. The apparel will hit stores for Valentine's Day 2011.

MJC joins Sexy Slang's other licensees; Demandmade (custom online apparel, bags and prints), FunMobility (mobile phone products), Net Sales (stickers, postcards, buttons and car accessories), Perri's Leather (guitar straps and picks) and Silver Buffalo (games, barware and throws).

Another partner Trau & Loevner is rolling out its Sexy Slang Stud Muffin and Chick Magnet T-shirts at Walmart. Both tees were recently featured in the film She's Out of My League? The shirts are also available at Kohl's, Rue 21, the Army Air Force Exchange, Amazon.com, Yerzies.com and SexySlang.com.

In addition, the Sexy Slang brand also has two iPhone game apps (Naughty & Nice Charades and Bachelorette Challenge), as well as its upcoming first book, "Sexy Slang's Bedroom Challenges" from Sourcebooks to hit bookshelves on Sept. 1. Plans are also in the works for a TV game show, as well as a feature-film treatment.

Synchronicity is exhibiting at Licensing International Expo. The licensing agent's other clients include Tootsie Roll and Wham-O, as well as artists Justin Bua, Kalynn Campbell and Dan Statler.