SEGA Announces New Manager

SEGA Europe has announced that Renata Bukovanova will join its London-based licensing team as licensing manager.

Bukovanova will manage a number of categories across Europe including publishing, stationery, homeware, food and promotions. She will focus primarily on Sonic the Hedgehog, but will also for opportunities to license SEGA’s other brands.

Bukovanova joins SEGA from CPLG, where she served on the legal team since 2007, working with a varied portfolio of entertainment brands.

“We’re thrilled to welcome Renata to our team. Her solid experience combined with her enthusiastic personality makes for a winning combination, and we’re very excited to have her come on board and help us grow the licensing program across Europe,” says Sissel Henno, head of brand licensing, SEGA Europe.