Scouts Appoint Metrostar as Licensing Agent

Metrostar has been appointed brand licensing agency for the U.K.’s Scout Association. The agency has represented the Scouts in book publishing for two years and this arrangement will now extend to brand licensing. “It is estimated that one in four British men has been involved in Scouting in some capacity during his life, which brings an enormous market to licensees that invest in the Scouts brand,” says Claire Potter, Metrostar.