Sanrio Renews Conair, Adds Luggage

Fluid World, U.K. licensing agent for Sanrio, announced the extension of its relationship with Conair, which has plans to add Hello Kitty fashion, sport and leisure bags and luggage. The products will debut at U.K. retail this fall.

Conair’s new line will include a travel collection featuring embossed cases, overnight bags and baby changing bags. The new line compliments Conair’s current offerings of branded electrical hair care, hair accessories and cosmetic cases.

“We’re delighted to be extending our relationship with Conair whose Hello Kitty electrical hair care range, cosmetic bags and hair accessories have been a massive high street hit with retailers including Argos and Boots,” says Libby Grant, brand director of Fluid World. “Conair understand how to translate character licenses into products that appeal to consumers of all ages. This latest range spans kid’s right through to adults ensuring that all Hello Kitty fans are catered for.”