The nine-week promotion kicked off in Hong Kong’s 7-Eleven stores Sept. 21, and will continue until Nov. 22. The promotion allows customers to earn Paul Frank stamps with every purchase that can be redeemed for one of many plush designs.
Customers can also earn a specially designed hanger to display the collection of all nine Paul Frank plush designs; and also will be able to access and download Paul Frank digital wallpaper for each of the nine Julius characters featured in the promotion.
7-Eleven stores are also using special in-store displays and posters to promote the Paul Frank promotion and are also advertising the promotion on billboards, public trains, outdoor and social media.
“We’re pleased to partner with promotional agency TCC and 7-Eleven in bringing the distinctly popular Julius character to consumers in Hong Kong,” says Kirk Bloomgarden, senior vice president, international licensing, Saban Brands. “The collectable Julius plush convey the fun and humor that is intrinsic in Paul Frank branded products and provides a wonderful introduction to the brand’s retail offering. 7-Eleven is a great partner for us in this region as it is a popular stop for young adults, our core target.”