Customers can also earn a specially designed hanger to display the collection of all nine Paul Frank plush designs; and also will be able to access and download Paul Frank digital wallpaper for each of the nine Julius characters featured in the promotion.
7-Eleven stores are also using special in-store displays and posters to promote the Paul Frank promotion and are also advertising the promotion on billboards, public trains, outdoor and social media.
“We’re pleased to partner with promotional agency TCC and 7-Eleven in bringing the distinctly popular Julius character to consumers in Hong Kong,” says Kirk Bloomgarden, senior vice president, international licensing, Saban Brands. “The collectable Julius plush convey the fun and humor that is intrinsic in Paul
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.