In addition to ensuring that the RSPCA’s licensing program continues to expand while retaining existing partnerships, Snow will also oversee the development of a licensing team.
In recent years, Snow has overseen the addition of many new licensees such as Vogue International, WHSmith and John Lewis to the RSPCA campaign.
“I am delighted to take on this new role, a role that enables me to further enhance a campaign that has enjoyed an excellent response from licensing partners and the public,” says Snow. “A successful licensing campaign boosts not only awareness but also the funds we urgently need for preventing cruelty, promoting kindness to and alleviating the suffering of animals.”
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