"Robocar Poli" Wins License! Global Licensing Challenge

License! Global

Licensing Challenge, presented at MipJunior. The annual challenge is a pitching session designed to showcase the kids' TV property with the greatest licensing potential.

The HD-animated series (52x11) features a "super transforming" robocar rescue team, which includes a police car, fire truck, ambulance and helicopter. Master toy partner is Silverlit. Selection criteria was based on uniqueness and overall appeal of the property (innovation, character development); the look, story and themes of the show; distribution and/or broadcast plans; clear potential for licensing (franchise potential); suitability/match of property with identified audience target; and merchandising potential.

This year's finalists also included "Earth to Luna" from TV PinGuim (Brazil); "Melody Street" from Melody Street LLC (U.S.); "Canimals" from Aardman Animation (U.K.), Vooz Club (Korea) and BRB International - Screen 21 (Spain);

The Licensing Challenge was moderated by Tony Lisanti, global editorial director of

License! Global.

The jurors for the competition included Patricia de Wilde, director of licensing, Marathon Media; Holly Stein, vice president of licensing acquisitions, Mattel; Jennifer Lawlor, vice president of emerging markets and general manager of global consumer products, Nickelodeon Consumer Products; Maura Regan, senior vice president and general manager of global consumer products, Sesame Workshop; Mary Carmen Rotter, director of consumer products, Televisa International; and Sandra Sheppard, director and executive producer of children's educational programming, PBS Thirteen/WNET New York.

Pictured above is June Lee, senior manager of international marketing for ROI Visual.