Roary and Fifi Roar Ahead in Australia

Roary the Racing Car and Fifi and the Flowertots have made their mark in Australia.  Roary raced onto ABC TV in January and returns in August. He also airs on Nick from October with four daily double episodes.

Haven has lined up deals for Roary starting with a toy line launching in September, with DVDs releases starting in November 2008. The major launch of merchandise will take place in March 2009. Licensees including Bensons, Brand Direct, Harper Collins, CK Clothing, Engelite, Funtastic (master toy licensee), Hunter Leisure, Magna Pacific, OTA Marketing, Sports Cards Australia and TMI Australasia.

Fifi and the Flowertots has been on air in Australia for two years on ABC Kids and Nick Jr. Toy sales for Fifi have been successful, with Haven launching a new Fifi toys range into Kmart this September. Haven has also signed three more licensees including OTA, Sports Cards Australia and Sleeman Imports, whose products will be released in late 2008 and early 2009.