Plus Licens & Design Tokyo, part of Plus Licens, has been appointed the licensing agent for Garfield in Japan. Plus Licens & Design Tokyo will represent Garfield copyright and trademark owner, Paws, for all Japanese merchandising, promotional and publishing deals.
"Garfield is one of the truly great classics, which offers us an exciting challenge," says Sachiko Imaizumi, managing director, Plus Licens & Design Tokyo. "The Japanese licensing market is undeniably an extremely competitive and demanding market, but we are convinced that there is great opportunity to re-vitalize Garfield through new artwork, and our possibilities to draw on our mother company Plus Licens' successful licensing programs in the Nordic and Eastern Europe." Jim Davis’ classic comic strip character currently has licensing and/or syndication activities in 111 countries.
“From early on, Garfield has been a vital part of our representation portfolio, and we are proud of having established the character as one of the classic merchandising and publishing properties in the Nordic countries, and having successfully introduced and built the Garfield brand in new territories like Poland and Russia,” says Peder Tamm, president, Plus Licens.