Tommy Hilfiger, a wholly owned subsidiary of Phillips-Van Heusen, has established a new division, PVH Europe, to manage the Arrow brand in the region, as well as future PVH brands.
PVH Europe, based in Amsterdam, the Netherlands, will be led by Michael Arts as president. He will also remain as executive vice president of global brand marketing for Tommy Hilfiger. The first Arrow collection under PVH Europe will launch at retail in fall 2011. The exclusive line will offer men's shirts.
"Since joining forces with PVH in May of this year, we have studied the opportunities for international expansion of PVH's most iconic brands, using Europe as a starting point," says Fred Gehring, chief executive officer of the Tommy Hilfiger Group and PVH International. "No one is better suited to launch this endeavor than Michael Arts, one of the key Tommy Hilfiger team members since our launch in Europe in 1997. His involvement illustrates the seriousness with which we are embarking on this endeavor. Long before our acquisition by PVH, we viewed Arrow as one of the most interesting authentic American brands with great potential in Europe. With the launch of PVH Europe, we are extremely excited to realize its full potential under Michael's passion and leadership."
PVH's licensed brands include Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Michael Kors, Sean John, Chaps, Trump, Joe Joseph Abboud, DKNY and Timberland.