Paramount Announces New Deals at Toy Fair

Paramount Licensing showed off product from new and recent licensing deals at February’s New York Toy Fair. New licensees for Paramount’s Godfather franchise, celebrating its 35th anniversary this year, include Endless Games, which will release a trivia game; JADA Toys, releasing a 1:18 scale replica car from the film, as well as other vehicles branded with the Godfather logo; and Sideshow Toy, releasing a 1:4 scale sculpture. Mattel was also showing off its newest Barbie dolls based on the film Grease.