P2 Games Take Peppa Pig to Wii

P2 Games is taking E1 Entertainment's Peppa Pig: The Game to Nintendo Wii following the launch of the game on Nintendo DS last year. The Wii version is set to launch in August.

P2 Games will be supporting the release with an integrated marketing campaign that includes print and online advertising as well as in-store retailer support. This activity will be supported by a national PR campaign covering TV, online, national and regional newspapers, radio and magazines.

P2 Games also signed a sales and distribution deal for the U.K. and the Republic of Ireland with Ubisoft Entertainment. The French publisher will be responsible for the distribution of Peppa Pig: The Game on Nintendo DS, Peppa Pig: The Game on Wii and for the upcoming Peppa Pig 2 video game and PC products.

"Finding the right U.K. partner who could build on the success of the Peppa Pig game was crucial to P2 Games," says Gerry Whiteside, joint director of P2 Games. "Ubisoft have an impressive track record delivering hit after hit through their highly talented sales and marketing teams and we are confident that together we can take this growing preschool brand to the next level with wider market penetration and the chance of top five chart positions in the months to come."