California surf and snow lifestyle brand O'Neill has inked a deal with Bos Group for a new line of footwear in Europe. The line will feature men's, women's and kid’s closed footwear, including socks, summer sneakers and snow boots. The line will be available across Europe beginning this fall.
"We are very excited to be working with Bos Group. They have demonstrated a great understanding and appreciation of the O'Neill brand and our unique heritage,” says Willem Haitink, chief executive officer, O'Neill. “We're very confident this strategically important agreement will pave the way for both companies to fulfill our brand's potential."
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