April 6, 2018
The collection will debut April 15 with three t-shirts featuring an iconic image coupled with one of Ali’s enduring sayings, including “Float Like a Butterfly, Sting Like a Bee,” “I Am the Greatest,” and “It’s Not Bragging if You Can Back It Up.”
A portion of the proceeds from the Old Guys Rule Muhammad Ali Collection will benefit the Muhammad Ali Center in Louisville, Ky.
“After seeing their success with the John Wayne Collection, we were excited to add Muhammad Ali to the Old Guys Rule Legends Collection,” says Kelly C. Hill, vice president of worldwide licensing at Muhammad Ali Enterprises. “We were impressed by their commitment to giving back in a meaningful way and we are pleased that our involvement can support the Muhammad Ali Center.”
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