Under the new new six-year agreement, Movie Park Germany will continue to hold rights to incorporate Nickelodeon characters into attractions and features.
The renewal will also include the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands for the 50,000-square-foot Nickland.
“We’re thrilled to continue our strategic partnership with Movie Park Germany," says Patrick Alders, managing director, Nickelodeon Germany. “Nickland has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”
“We are more than happy with the extension of the partnership with Nickelodeon. During the last year, Nickland has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years,” says Wouter Dekkers, general manager, Movie Park Germany.