Nick Teams for 'Turtles' Sneakers
Nickelodeon and Fila have teamed up to create two limited-edition sneaker styles inspired by the heroes of the new "Teenage Mutant Ninja Turtles" series and its villain Shredder.
April 6, 2018
Nickelodeon and Fila have teamed up to create two limited-edition sneaker styles inspired by the heroes of the new “Teenage Mutant Ninja Turtles” series and its villain Shredder.
The Turtle sneaker style, available now, features interchangeable ankle straps representing each Turtle's mask color with the Turtle's weapon detailed underneath the velcro, as well as two lacing options.
The Shredder sneaker, which will be released in March, features metal lace tips and silver “caged” memory foam inspired by the villain's metal details and mask. Purple accents on the back of the sneaker represent Shredder's cape.
Both versions of the Fila Fx-100 sneaker also come in custom, Teenage Mutant Ninja Turtles packaging.
"We are thrilled to join forces with a company like Fila that has a unique ability to reinterpret iconic brands into stylish and wearable merchandise," says Alix Kram, vice president, lifestyle and retail marketing, Nickelodeon Consumer Products. "This is a great extension of the Teenage Mutant Ninja Turtles brand, and this line of edgy sneakers will appeal to die-hard fans and trendsetters alike."
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