To celebrate the opening, Nickelodeon will host an exclusive auction with all funds raised going to the Naked Heart Foundation, a children’s charity that builds playgrounds across Russia and develops programs for children with special needs.
As part of the Naked Heart Foundation partnership, exhibition visitors will have the opportunity to donate to the cause by purchasing one-of-a-kind charity bracelets. Nickelodeon will also help create Russia’s first ever SpongeBob SquarePants playground, which will be built in one of the orphanages the Naked Heart Foundation supports.
“SpongeBob has a staggering level of awareness
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