New Streetwear Line Launches With Voltron Apparel

Devil’s Due, a Chicago-based comic book publisher, is collaborating with hip hop artist Malik "WordSmyth" Yusef on a new line of pop culture-based streetwear called Sat-Morn Apparel. Sat-Morn will launch its first products this April in boutiques worldwide. The company's first release will be a line of Voltron: Defender of the Universe T-shirts, licensed by World Event Productions. Each design is limited to 1,000 pieces and packaged in a vintage tin lunch box. Future releases will feature a mix of licensed properties and original designs.

Yusef is already known in the streetwear community for the MCM brand, and is aggressively leveraging existing relationships for partnerships between Sat-Morn and his contacts in the fashion world.