Neopets Show Off New Toys, Trading Cards

The first wave of a new line of products based on Neopets, the largest global youth-focused virtual world, is now available at Target stores and target.com and is expected to expand to full retail distribution for Fall 2008, according to Nickelodeon & Viacom Consumer Products. The line includes Series 1 of collector plush from Jakks Pacific, as well as Fun Paks and Trading Cards created by Enterplay. The products feature an online component that ties to Neopets.com with exclusive virtual prize codes.

While Neopets.com membership and wealth of content is free and open to all, the exclusive virtual prize codes provide premium play experiences for members who purchase Neopets toys. Neopets.com has more than 44 million global registered users.

The JAKKS collectible plush line focuses on the extensive variety of Neopets species and characters featured throughout the world of Neopia. The product plans include multiple plush series with both limited and retired editions, designed make the plush line collectible.

All the products will converge and tie into a new multiplayer gaming and collecting experience, called “Neopets Key Quest.” The product packaging contains codes that allow kids to unlock virtual game pieces representing both plush and trading card characters as part of their Neopets Key Quest play experience. Kids can collect and show-off their Key Quest virtual game pieces in the Key Quest Collectors’ Case on www.neopets.com/keyquest. Members are also rewarded with special virtual game pieces for collecting an entire series of plush toys. NeoCash cards, which launched in 2007 are another form of cash payment for Neopets’ virtual items and tie into Key Quest by unlocking special Collector Case decorative themes.

Fun Paks from Enterplay have a suggested retail price of $1.99, and feature a mix of trading cards, tattoos, stickers, pop-up cards, mini-games and trivia-cards. In addition to the basic pak, multi-paks will also be available.